About the founder

Hi there! This is Dany Rocchi I'm the founder of this incredible movement and community because I believe that true beauty is universal.
I have been in the modeling world for 7+ years, and I'm happy to be ambassador of the revolution of beauty stereotypes. My own journey to self-acceptance has not been easy, so I have created this community. It was until I finally valued my own history, when I became conscious about my experience and what I had lived and what I had learned; when I began to recognize myself, it was when I could recognize more women experiences, who, in some way, had changed my life with their history. I realized that the more I shared my experience, the more women identified with me and viceversa. I said: "wow, if she was able to overcome, of course I can handle what I'm dealing with."  That is how Beauty in Red arose, I wanted more women to understand that being themselves, with their past, with their history, with their fears, joys and all that they are, is fine. I wanted them to feel like me on the day I did the reducing belts TV commercial, to be in front of many people being who we are, body, mind, experiences, past, in front of the eyes of the world and say “this is me, I know you are looking, and I'm fine with that”.

If you want to know more about my jouney to Self-love you can download my e-book called: "GET OUT OF YOUR BOX AND LOVE YOURSELF NOW"  here.

Thanks for being here <3.


BIR Community

“When you feel sad and out of place, wipe away the tears, wear a lipstick that you love, and go out to conquer your life.”

— Lucrezia @lafrivola
“Healing is a process that combines determination to win the battle, the support of your loved ones, mental and physical disposition to carry out all medical indications and... faith.”

— Paty @patypicotparis
“My consciousness of my body and being attentive to all my resources of energy was very important in the process. I started to spend more time for myself, and heal myself through singing and moving. I loved doing short improvisations of dance, music for me is really a therapy.”

— Patricia Brouilly


I'm so excited to have you as part of the Beauty in Red family! 

Beauty In Red